Coca-Cola says 43% of the products it sells in the UK are from its lower or no sugar range, but it wants this figure to increase to more than 50% by 2020. Bobby Brittain, Coca-Cola Great Britain
With Diet Coke naturally flavored feisty cherry and ginger lime, there's a whole flavor adventure waiting for you. Each of the new options offers a bold and unexpected-yet-refreshing flavor that complements the unique, crisp taste of Diet Coke.
Volumes of beverages purchased, however, has risen: with the reduction in calories instead coming from a shift towards low and zero sugar versions. Low- and zero-sugar beverages together increased from 50.1% of beverage volume sales in 2014 to 58.7% of volume sales in 2020. The Coca-Cola Co. plans to build on the strong momentum in its second quarter that allowed it to raise its full-year guidance by intensifying the amount and efficacy of promotions going forward That's included the launch of 'intergalactic flavor' Coca-Cola Starlight and 'gaming-inspired' Coca-Cola Zero Sugar Byte - each accompanied by digital marketing campaigns and immersive digital experiences. “Coke creations is not designed to be a massive volume add to the portfolio," explained Murphy. "It's designed to create new news. Many of these top sorts drinks are not necessarily labelled gluten-free, but they are made without gluten ingredients, and list no gluten or wheat allergens on the label, including Gatorade (By Pepsi), Powerade (By Coca-Cola), and Recharge (R.W. Knudsen Family). 0e2eZpK.